Autumn news from Finest Sounds, part 2: Music & Media 05 - 07.10.2017

Finest Sounds hosted several sessions focusing on Japanese music business during Music and Media Conference in the beginning of October. Delegation from Japan brought 10 experts to Tampere. The intensive days offered a unique opportunity for professionals and business people as well as to the students to get insight information about Japanese market. For the students, this was an awesome chance to get direct feedback about their concepts and demos.

On Thursday morning the students and teachers from Tallinn University, Humak and TAMK got together, checked and confirmed the timetable for coming three days – it was tight but not too much. The first open session was Folk, World and Jazz Music Market in Japan, panel discussion with four Japanese representatives, moderated by Tapio Korjus. Right after that keynote Marc Wesseling, the co-founder of UltraSuperNew aggregated big audience into the lounge with fascinating examples of how their gallery works and how they combine brands with artists – cases included, ao. Heineken, RedBull and Supercell’s Clash of the Clans. Wesserling’s key words were the opinion leaders from different communities: skateboard, rap, heavy music – how to make them to work for the brand and make successful campaign, both within social media and in live events.

After Wesserling started the Matchmaking session, where 15 Finnish and Estonian brands and bands pitched their music and products, famous brands like Kyrö Distellery, Nokia Technologies, Ivana Helsinki and Festivality, and artists and bands from different genres, like Elifantree, Lieblings, Tuuletar, Steven Seagulls’ and Mokoma – the session was followed with active discussions and sharing cards, contacts and ideas among the participants.

Thursday evening was filled with gigs around the city – Lost in Music festival made students and teachers go from club to club listening and enjoying old favourites and exploring new artists.

On Friday, Finest sounds presented two sessions: “Big in Japan?” and “Still a Goldmine?” – both were full, students were active and the Japanese delegation was busy. In the afternoon students worked in a workshop to prepare their ideas for the hackathon on Saturday.

Music and Media had only three sessions on Saturday, conference rooms in Hotel Torni were not busy and most of the participants had left. But Finest students were working hard in their Hackathon. Ideas and concepts were developed and sharped, with the tutoring help from the teachers. Some concepts get really wild and crazy, many of the groups had visions for environmental, interactive campaigns. They get tutoring and feedback also directly from the Japanese experts, personal guidance for each group. Five hours work and then it was time for final presentations and feedback from Japanese delegates and Finnish companies – like this:
  • Kyrö Distillery & Mokoma & Visit Tampere: limited edition of Kyrö’s spirits, own bottle for every band member and augmented reality on the bottles – Feedback: interesting, “yeah!”
  • Kyrö Distillery & Moomin Museum & Elifantree: Moomin Garden Party in Japan, activities for adult Moomin lovers.. – Feedback: looks great, this could happen, but how about the Moomin characters with licencing alcohol?
  • Morrow Games & Tuuletar: four different elements with relaxing rooms & landscapes, combined with Koti-cabin or Lingvist (the language learning platform) with Mokoma – Feedback: crazy enough!
  • Kyrö Gin & Cranberry floating in the icepool, with music of Joonas Widenius Trio – feedback: Great Idea!

-Text by Sohvi Sirkesalo

Autumn news from Finest Sounds, part 1: Logomo sessions 07 - 08.09.2017

FinEst Sounds project has reached the Demo season 2, with new activities and first cases with bands and brands, artists and companies. In the beginning of September 33 students and 7 teachers from Tallinn University, Humak and TAMK get together in Logomo, Turku. The programme started on Thursday 7.9. with a short introduction of all the students. It was truly an international group, since the students of TAMK and Tallinn were not only from Estonia or Finland but from 10 different countries, including Venezuela, Mexico, Latvia, Russian among others.

Most of the students joined the project for the first time, so lecturer Jyrki Simovaara from Humak started the session with overview of Finest sounds and explained the roles of universities and students. Assignment number one was free brainstorming for ideas for demos. Combining any Estonian or Finnish artist with one creative industry brand, so that they can support each other in order to reach Japanese market successfully.

Even though the students met each other for the first time and working time was short, in the end of the day we could see creative, crazy and potential combinations like Estonian artist Noëp combined with Ivana Helsinki; Finnish vocal group Tuuletar with Saana and Olli; heavy rock band Mokoma with Morrow Games; Finnish artist Suad with Gemmi; The Lieblings with Lingvist, among others. Intensive afternoon with inspiring ideas!

On Friday 8.9. Finest teams had the opportunity to listen to two lectures about Japan, Japanese culture and consuming habits. First speaker, Jenny Moberg from 07design. She has been working in the Japanese market for several years as an agent for Finnish design and has broad a knowledge about the culture, values and habits in Japan. She underlined the importance of IPR process and also reminded that the “old media” should not be underestimated channel in marketing.

“Japanese people appreciate high quality, fairness and loyalty”, she told and said that Nordic lifestyle has great value.

Tuomo Saikkonen from Sakara Records told us the good story how a Finnish heavy rock band Mokoma ended up to play in Loudpark, one of the biggest festivals in Japan. Ichiro Aono, from Japanese Creativeman, visited Tuska festival in 2012 and got enthusiastic so next year Music Finland organized Mokoma to a showcase gig at Studio Coast for an entranced audience of 1500 people. Couple of years silence, negotiations and then 2016 Mokoma was in Loudpark. About the differences in business culture Tuomo told that it was impossible for the Japanese business people to believe that one artist of the band is also the CEO of the record company. It is important to learn in advance the hidden meanings and metaphors of things, like the case “Stam1na and Hawaii shirts” educated.

Two intensive days in Logomo ended with the new presentations of student groups and feedback from the companies. The representatives from Bafe’s Factory and Vita Pictura were surprised about the visual demos and creativity of students. Next step is Music and Media, groups will continue their work online and results will be shown to Japanese delegation in Tampere in the beginning of October.

-Text by Sohvi Sirkesalo


“TAMK offers amazing opportunities to students who are passionate and driven, motivated to learn and eager to face new challenges.”

In order to celebrate the opening of the new Moomin museum and the mother of Moomins Tove Jansson’s birthday Tampere’s Philharmonic Orchestra collaborated with vocalists, a dancer, two narrators and the Pirkanpojat Boy’s choir. They performed an unforgettable spectacle featuring a vivid soundscape and immersive storytelling of the unique atmosphere in the Moomin books. The show was sold out which tells a lot about the love we share for Moomins.

TAMK in collaboration with Nokia Technologies was in charge of capturing the performance in a 360 video using four professional OZO 360- cameras positioned around the stage. This makes the production probably the largest of its kind done in Finland with this high tech equipment. Three TAMK students, Mark Malyshev (audio), Juhana Sarkki (video) and Jousia Lappi (video and audio), were involved in the making of this video that will be released by Tampere-hall as a three to four minute video clip and used, also by and Tampere Philharmony etc. The idea was to make an immersive experience taking advantage of 360 video. There were also TAMK alumni and lecturers involved in the production.

Jonne Valtonen (composer/TAMK alumnus), Tipi Tuovinen (TAMK's teacher), Jussi Tervo (audio engineer/Piramk alumnus), Mark Malyshev (present student at Media and Arts), Kai Saastamoinen (FOH engineer at Tampere-hall/Piramk alumnus).

The collaboration between Media and Arts and Nokia Technologies has been going on for one and a half years already. This team has worked with for example, RSO, HKO, Lost in Music, Steve ‘n’ Seagulls (360 live) and 69 Eyes to produce different kinds of experimental virtual reality contents.

The TAMK students got involved into the collaboration with Nokia last year. Mark was chosen for the audio side and Juhana for the video side. Both Mark and Juhana were ready to face a new challenge and work as pioneers with something that had not been done much before. Having TAMK's teachers Janne Tauriainen and Tipi Tuovinen present at the Moomin concert all the time supporting in production preparations and later post production played also significant role in TAMK's teams work.

“Keep an eye out for potential projects and prepare yourself. You might not be the one who decides in the end but you should aim to be the one chosen.”
-Mark Malyshev

First day was spent setting up the cameras and figuring out the positions so that they would not obstruct the view of the audience or any of the performers. During the philharmonic orchestra’s rehearsal, they made sure that the cameras are in the right place for the end product and later made the required adjustments. One of the main focuses was also to make sure that all devices were running smoothly and that there were no problems with capturing the feed from the cameras. Each camera has its own audio and video perspective giving more variation to choose from.

The first camera was positioned in front of the conductor, Santtu-Matias Rouvali. The other three are located around the stage in order to cover as much ground as possible regarding the audio and the video. As the performance has many parts, it was essential to make sure all of them were captured properly. There was a lot to take into consideration when figuring out where the cameras will be put. One more challenge for the positioning was the simultaneous multi camera video production (with 6 cameras) done by Tampere-hall. Luckily all went well and collaboration with director Timo Suomi was easy and professional.

“Shooting 360 video is completely different from how you would shoot normally. It takes a lot of thinking and planning on a whole new level to figure out the placement of the cameras.”
-Juhana Sarkki

As these guys have already worked with the OZOs and virtual reality shooting before they have already given up the most wild ideas such as remote controlled drones and hanging the cameras from the ceiling. There is always room for exploration with these kinds of projects but our team of professionals know their way around the field and know what can and cannot be done. The technology is also still new and constantly improving and they have fortunately been able to move past some issues they had before, such as the cameras using up their batteries too quickly or losing the signal. The fact that they were using four cameras and that there were many points of interest made this production different from the ones before it.

The room for monitoring the cameras was located right next to the stage where as the mixing was done in another room. This part of the setting up required taping the cables to the floor and other objects to prevent anyone from tripping on them or anything becoming unplugged. This was also done on stage with the camera and microphone cables.

The second rehearsal day mostly consisted of more fine-tuning with the cameras and mics. As always with these large scale productions there are compromises that have to be made. For example, one of the cameras was moved because it was in the way of the dancer. It was later found that she had adjusted her choreography so that now the new placement was in the way and the camera had to be moved back to its original position. In addition, one of the cameras was in front of the stage on the left side where as the narrator was on the right side. It was still decided in the end that the camera should be left where it was.

“One thing I have definitely learned is that you always have to make compromises but what makes you a professional is when you know where and when you can make them.”
-Juhana Sarkki

Originally, there were 21 microphones and later many more were added, for example a 7.0 mic array was set up done by Tipi Tuovinen. 7 ambience mics were used to capture Dolby Atmos sound for the first time in Finland. Mic placement was done by Jussi Tervo and assisted by Tipi and Janne. Marc also participated in the planning. He has previous experience with gigs and concerts and shows great talent when it comes to spatial mixing. Two of the additional mics were hanging from the ceiling and the others situated amongst the orchestra. Also, OZOs capture sound from 8 integrated mics so there was a lot of audio information recorded from the concert in order to get different viewpoints covered.

Talking to the people after the event I found out more about the whole process concerning the video and post production. For Juhana the biggest problem seemed to be that the rendering took a long time. He was also hoping to render the whole hour and a half long concert but for the time being they were focusing on producing the video clip. In addition, as the technology is new so are the programs and they still seem to have some bugs and compatibility issues and it takes time to learn how to use them. For Mark everything went quite smoothly, later just the placing of the sound sources with a flat screen proved somewhat more challenging than originally thought.

“I have learned to plan and prepare more carefully since every mistake costs even though they cannot completely be avoided.”
-Juhana Sarkki

Both of the guys would definitely recommend putting yourself out there and not being afraid to try new things. They have enjoyed the experience of collaborating with Nokia and TAMK. Looking back at the projects they have worked with they feel like they have grown as professionals. There are some things they might have done differently but now they know better and can try out something new. Both of them feel it is important to have a good team. The communication between the members and producers has been easy which in turn shows in their work. Each production differs from another but you learn how to get around in the sets and organize who is doing what and when.

“Everyone knew what they were doing and it felt great to be surrounded by professionals.”
-Mark Malyshev

Jousia Lappi (alumnus from Media and Arts), Juhana Sarkki (present student at Media and Arts), Mark Malyshev (present student at Media and Arts), Janne Tauriainen (Senior lecturer at TAMK/Head of Music Production path) and Timo Kivikangas (Head of Degree Programme).

According to Timo Kivikangas (Head of DP in Media and Arts) it has been an uplifting experience to see how well TAMK’s present students, alumni and staff have handled their demanding tasks in this unique production with Nokia Technologies, Tampere-hall and Tampere Philharmonic. Kivikangas also wanted to thank all these partners involved in this special case and being able to connect TAMK and the best professionals of each company’s field. This is the way we can learn up-to-date competences needed in a rapidly changing media sector and has provided us skills to be utilized in future with other VR/AR/MR/XR-productions.

At least for me the whole experience of following behind the stage how people worked and in this case listening to the rehearsals was an amazing experience. People working together to solve any issues that arose and supporting each other is always an inspiring sight to see. Not to mention the music that was performed, it actually send chills down my spine and I got goose bumps occasionally since it was so breath taking. As a Finn who grew up with Moomins I can definitely say all of these people working on different parts of the show did justice to Tove Jansson and the Moomins.

Written by Tiia Rintakoski

You can watch a collage of the piece here on Youtube at this address:

First year interactive media students were tasked to concept an idea based on “24 hours in Tampere.” The idea was to inform potential students who aim to study here in Tampere, on what do in Tampere for 24 hours. The students focused on benchmarking, interviews and concepting to come up with their ideas in groups. The blog post should contain informative text related to the chosen topic, as well as pictures and a user created map. I was impressed most with the maps which the students had created as they stood out the most. It was clear a lot of time and effort was put into them. They then presented their ideas in a presentation which was presented in front of the class. Included are extracts of each blog.

5 groups were formed, choosing from a range of topics which were:
• Tampere on a budget
• Culture and arts
• Nature of Tampere
• Tampere in a day
• 24h in Tampere - Music

By: Venla, Annika, Eetu and Veera

This was an interesting blog which gave out a wide variety of information to the reader on what to do in Tampere. They gave you price ranges on food, cafes, sights, museums, shopping, nightlife and hotels. The collective information is well spread out and easy for the reader to locate specific information. Here is a sample of the blog post as well as the map they have designed.


Tampere - a City of Possibilities

So, you’re interested in studying at Tampere. Maybe you’ve even applied already. Either way, great choice! It’s one of the best cities for studying in Finland.

You might find that it’s a good idea to visit Tampere before you move in, just so you can get a little taste of the city. Although Finland is a notoriously expensive country, a visit to Tampere doesn’t have to break the bank.

"It’s a good idea to visit Tampere before you move in."

The city centre is quite small, so you can see and do many things in a short time span. It’s relatively easy to walk between the main sights within 24 hours!

Follow the prices at the end of each segment:

1 coin: 0-5e
2 coins: 5-10e
3 coins: 10e and above

As we all know, food is an important thing to consider when travelling. Tampere is a great place to experience all sorts of cuisine, even on a budget.


If you want to experience what a typical university student lunch is like, 1. Restaurant Ziberia KOTO is a great choice. They offer the same food that’s served in pretty much all of the university restaurants around Tampere, for the same price. It’s very affordable, especially if you already have a student card handy!

A great place to have some hamburgers is 2. Zarillo. If you already have a student card, they offer burgers for just 7€. On burger tuesdays they offer the same classic burger meals for only 6€, regardless whether or not you have a student card. Be prepared to wait a bit though, they’re very popular.


By: Mauri, Anna, Sini, Roni

This blog focused more on the culture side of Tampere and where to go. This blog was quite linear and was very easy to follow. The blog follows an actual 24-hour day in Tampere which ranges from museums and restaurants, specifically Finnish foods. The art work stands out most in this blog. They created an interesting map to go along with the information which works well with the style. Here is an extract from their blog.

Welcome to Tampere!

If you have never been to Tampere before or if you just want to have fun and learn more about the city’s culture, this is the tour for you. We have planned a 24 hour city tour that will make you fall in love with Tampere. You will get to visit eight locations at your own pace - and don’t worry, the last one is for sleeping. Ready? Let’s go!

Moomin museum

You can find the next location at Tampere Hall. At the Moomin museum you can learn who the Moomins are and why all Finns love them so much. There are different exhibitions and a free tour in English you can attend on Sundays. You can enter the museum for free on the last Friday of every month. Other days it’s about 12€.

Museum address: Yliopistonkatu 55

Museum link:

By: Anthony, Iida, Isabel, Teemo, and Gleb

The beautiful nature of Finland is a topic which comes up a lot when discussing this country. The blog focuses on what to see here in Tampere based on a nature outlook. The blog presents two different routes, one for biking and one for walking (although other means of transport is included.) The map has been thoroughly thought out for the reader with the graphics and cheeky little mascot. Here is an extract of the blog.

Nature is one of the best parts of the city of Tampere. Many people consider the landscapes breathtaking and if this is the first time you are visiting this city, it’s easy to notice why. The size of the city allows room for there to be plenty of nature, while still having the conveniences of a larger city. One can find many great parks, beaches, trails, and places meant specifically for viewing the beautiful nature Tampere has to offer. It’s also not uncommon to see rabbits, squirrels, and ducks in just about any part of this city, along with many other animals.

This trail is mainly focused around the center of Tampere. Since each area has much more to see or even something you can do, we suggest you continue to explore those areas that you enjoy. There are many areas that one can visit more than once and still find great things about them, especially if you visit during different seasons.

Here is another great place that seems to stand out to people that have visited most of these areas.

Sorsapuisto (Duck park)

Sorsapuisto is one of the most fun places to visit. Located close to the heart of the city, Sorsapuisto is filled with little ducks swimming in the pond. During the warmer seasons Sorsapuisto also has adorable chickens that you can go look at!

By: Sampo, Nikolai, Pauliina and Olesya

The Tampere in a day blog does exactly what it says in the title, with the inclusion of a guide to the Mediapolis campus itself. The team wanted to include a route to the campus with the guidance on how to take the bus, as well as getting a bus card. Included is some history about our field as well as several handy embed google maps. Included is an extract from their blog.

Mediapolis facilities are located about 6 km to the west of the city center, which can be a little confusing for new students, since all other university facilities are located at the eastern side of Tampere. However, once you know the way it is fairly easy to reach it with the local bus, which takes you right to the front of the building (lanes 8 & 17). There is also plenty of parking space for car and bike owners. You can expect to work and study in close relationship with the companies operating under the same roof and establish important contacts.

Now it’s time to go sightseeing!

In Tampere, there are a lot of things to see. You will notice beautiful and versatile architecture starting from old churches ending with the working factories right in the city center. You won’t be bored with same looking streets, so we encourage you to walk around and use our interactive map to check which sights are nearby.

Tampere has a lot to offer, such as museums, for instance “Vapriikki”, where one ticket will buy you entrance to a lot of different exhibitions. There are also some great parks, including “Koskipuisto” and “Näsinpuisto”, so make sure you walk through them whilst you explore the area.

By: Julia R, Katri, Julia L, Vivi

This blog focuses on the music aspect of the city whilst incorporating a schedule on what to do throughout the day. This blog appeals to potential new students who are interested in the cultural side of Tampere in terms of music, gigs and cultural events. Also included are bars and cafés for the visitors. The map is very graphical and interesting to look at. Here is an extract from the blog.

Tampere is located between two lakes, and the nature in this town is more than gorgeous. The city is also a birthplace of finnish industrialism: Finland’s first electric light was lit here and Nokia company was also found in this region.

The reason why we media & culture students love this city, is because it offers such a wide variety of culture as well. We want you to know all the best venues for good music, gigs and culture events, and of course the best places for chilling after a good night out.

We have planned a loose schedule which you can follow when visiting Tampere, of course focusing on places that music enthusiasts would love! All the venues mentioned here can be found on the map.

Here is what you should see & do in Tampere!

In the evenings Tampere has many places where you can have a great time in a unique surroundings. Paappa music pub is a legendary jazz pub and only venue in Tampere where you can listen to live music every evening. In the summertime there is also a lively terrace where you can enjoy the sunshine.

For Rock ‘n Roll people, Jack the Rooster is the place to go and for underground lovers, O'haras Pub is the best venue to enjoy the evening.

Paappa music Pub: Koskikatu 9

Jack the Rooster: Satakunnankatu 13